Privacy Policy

1. Introduction

chelorens ("we", "us", "our") is a residential care home operating at 19/4 Soi Ratchadaphisek 36, Chatuchak, Bangkok 10900, Thailand. We are committed to handling the personal information of residents, family members, and website visitors with care and transparency. This Privacy Policy explains what information we collect, how we use it, and the rights you hold in relation to it under Thailand's Personal Data Protection Act B.E. 2562 (PDPA).

If you have questions about this policy, please contact us at [email protected].

2. Data We Collect

We collect the following categories of personal data:

• Contact information: name, email address, telephone number, postal address
• Enquiry content: details you share in contact forms or conversations about care needs
• Health and care information: medical history, care requirements, and clinical records for residents
• Website usage data: pages visited, time spent, device type (via cookies — see our Cookie Policy)
• Communication records: emails, letters, and written updates exchanged with families

We collect data directly from you when you submit enquiries, enter into a residency agreement, or contact our team. We also collect limited technical data automatically when you use our website.

3. How We Use Your Data

We use personal data for the following purposes:

• Responding to enquiries and guiding families through the admissions process
• Managing residency agreements and delivering agreed care services
• Maintaining and updating resident health and care records
• Communicating care updates and reviews with family members or authorised representatives
• Improving our website and services through analytics
• Complying with our legal obligations under Thai law

We do not use your personal data for automated decision-making or profiling.

4. Legal Basis for Processing

We process personal data on the following legal bases under the PDPA:

• Contractual necessity: processing required to fulfil a residency agreement
• Legitimate interests: maintaining enquiry records and improving service quality
• Consent: where you have expressly agreed, such as for marketing communications
• Legal obligation: where we are required to retain records by Thai law

For health and medical data (a special category under the PDPA), we process only on the basis of explicit consent or where necessary to protect the vital interests of a resident.

5. Data Retention

We retain enquiry data for up to 24 months. Resident care records are retained for a minimum of 5 years following the end of residency, as required by applicable Thai healthcare regulations. Website analytics data is retained for up to 26 months. We review and securely delete data when it is no longer required.

6. Data Sharing

We do not sell personal data. We share data only in the following circumstances:

• With healthcare professionals (doctors, specialists) involved in a resident's care, with consent
• With family members or authorised representatives as agreed in the care plan
• With service providers who support our operations (IT systems, analytics) under data processing agreements
• Where required by Thai legal authorities or regulators

7. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. These include access controls, encrypted data storage, regular security assessments, and staff training on data handling. In the event of a data breach that poses a risk to individuals, we will notify the relevant authority and affected individuals in accordance with PDPA requirements.

8. Cookies

Our website uses cookies to support functionality and improve the user experience. For full details on the cookies we use and how to manage your preferences, please see our Cookie Policy.

9. Your Rights

Under the PDPA, you have the following rights in relation to your personal data:

• Right to access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate data
• Right to erasure: request deletion where data is no longer necessary
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests
• Right to withdraw consent: withdraw consent at any time where processing is consent-based
• Right to lodge a complaint: with the Office of the Personal Data Protection Committee (PDPC) of Thailand

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and recommend you review their policies independently.

11. Children and Minors

Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under 18. If you believe we hold data about a minor in error, please contact us immediately.

12. International Transfers

Personal data is stored and processed within Thailand. If data is transferred internationally (for example, when communicating with families overseas), we ensure appropriate safeguards are in place.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will publish any changes on this page and update the "Last Updated" date. Continued use of our website or services after an update constitutes acceptance of the revised policy.

14. Contact Information

For all data protection enquiries, please contact:

• Email: [email protected]
• Address: chelorens, 19/4 Soi Ratchadaphisek 36, Chatuchak, Bangkok 10900, Thailand
• Phone: +66 2 513 8764